Ten years ago, Cindy Ayers Elliott was no farmer. “I’d never grown anything in my life except for flowers, and even those were plastic,” she says with a laugh. Now the Mississippi native and former New York investment banker runs Foot Print Farms on sixty-eight acres in Jackson, Mississippi. There, she uses USDA techniques, programs, and policies in her quest to help combat the state’s soaring rates of obesity and diabetes by getting healthy food on local tables and educating other would-be farmers in the process. She started with raised beds of cherry tomatoes on a tennis court—now dubbed the Serena Williams Tennis Garden—and has transformed her land into a full-fledged farm that rears goats, herbs, fruits, and vegetables as typical as collards and as novel as kohlrabi.